World’s Most Pathetic Elevator Chime

Elevator chime: screech
13 million people: Ah yes entertainment/Interesting
Context and format matters!
Comment: Old YouTube was Gold Youtube? Not really, old feels gold only NOW!
Comment: You know a YouTube video is gold when:
– Duration is really short
– Old af
– Has millions of views
– Pops up in recommendations for no reason
– No clickbait
– Title has zero context
– Have lots of similar ass comments like this
https://www.youtube.com/watch?v=RP5GqI4Jukc
World’s saddest elevator music
Before internet, it would be IMPOSSIBLE to get 13 million people wait for that one particular elevator light to turn on and make the sound.

Only high quality YouTube videos get lots of views
Not true… a misleading interpretation
It depends on the context
Some grainy videos are classics which got viral

Millions of people watching cars going over potholes.

The guy who made those videos essentially set up a camera on the side of the road.

Business Lessons From Dave Chappelle

Be the Dave Chappelle/Eminem in your field
In the sense that speak your heart out (more like, find a way to get paid to speak your heart out)
There must be many kids out there who are talking/acting/performing/rapping like these two guys and getting called whack (which those guys could have been seen as)… you need the right time and place and context to achieve the other half (audience part)

Be like Mighty Car Mods, in addition to doing what they love, they have a strong consistent audience base… their channel makes economic sense. That is what I expect from people who take these lessons… not multi billion money hoarders… people who do what they love and earn enough to support their own versions of luxury by doing them. And it doesn’t have to be a compromise… like becoming a candle maker who is miserable all the time because they can’t afford a Ferrari. You can find your complete happy.

What I Will Teach You

There will be no blaming or complaining in this (like how people are not motivated/creative/smart/hardworking/honest enough)… straight up facts/wisdom only. If you spot any, please let me know on Twitter.

Since words are bad analogies for emotions, I will need to use a variety of words to communicate what is exactly in my head to you… that is why you see a lot of /’s. When I’m using only a single word, I feel I run the risk of being misinterpreted. So I apologize in advance for the tardy/ugly/messy look.

And also, for the same purpose of making sure that I’m conveying the exact emotion I want, I will be using a lot of bold letters (to emphasize stress on different words or phrases in a sentence). And also brackets to provide additional information/clarification.

What these lessons won’t be about are instructions on how to start or run a specific type of business or trade… like dropshipping, stock trading. I WILL give lots of information that you can use to do any one of that in my lessons… like in a college. A quick note on dropshipping: the hype is fake, the advantage it has over conventional online shops has been blown out of proportions. The margins are slimmer than most people claim to be.

These lessons are not sponsored by any business or person mentioned in them. There are no affiliate links in these lessons and no arrangements are in place for the author to receive any kind of commissions from sales that may be generated as a result of consuming these lessons. I WAS tempted to include BlueHost links as everyone else is doing… I mean it’s extra income innit? But then I realized it would be scammy to promote affiliate links on something people already paid to get. Then I’ll have to do mental gymnastics justify it to you, the readers. And I don’t want that guilty feeling. These are funded solely by the price you paid to access them.

COMPARE MY ADVISE/WISDOM/KNOWLEDGE WITH ALL THE HIGHLY ACADEMIC/INSTITUITIONAL/HISTORIC/HIGH VALUE MARKETING INFORMATION TAUGHT IN COLLEGE, SEMINARS ETC.

But make no mistake, you are on the right path. This is a very powerful mindset. This is how any multi-million dollar business, career starts. When you have really trained your mind/adapted the right mindset, you will unlock a whole entire/new world of opportunities in your life.

THIS is what you should do/should be doing as an entrepeneur

This theory can be used when making every single decision in your business, and will save you a lot of time, money and headache.

WE ARE ALL CHASING AN EMOTION/EMOTIONAL SPACE… WE ARE ALL TRYING FIND OUR HAPPY PLACE

So where do financing, human resource management, share prices, and all those serious factors fit in with all of this? Separate finances (non-human) and human functions of a business. Tell them how in order to have the RIGHT financial problems, you need to be able to

The word entrepreneur gets thrown around a lot these days

For the purpose of of this article, I will use the word product synonymously for the words product and service.

Business philosophy/ Mind your business/ Business philosophy/ Lessons in business/ Business reimagined

If at any point this blog contradicts itself/I contradict with something I have said… please point it out to me… because I try

It’s going to be an eye-opening colorful ride… hang on tight
You have probably heard lots of condescending/contradicting advise about how to go about doing business. By the end of this lesson, we are going to make sense of them/connect them together.
I got you.

The internet, libraries are so FULLLLLLL of people trying to understand and teach business

This course/these lessons are for people who have grown tired after running behind make this much per month doing this lessons/videos/course/articles/gurus/mentors. All those colorful thumbnails full of lamborghinis and wristwatches can get exhausting after you seeing no results… then you’re just punishing/guilting yourself.

THESE THEORIES WILL STAY TRUE FOREVER!!!!!!!!!!!!!!!!!!!!!!!!!!!
ONE STOP SHOP! NO NEED TO RUN AROUND!

WHEN I REALIZED THE POWER OF/HOW POWERFUL THIS REVELATION/THEORY/WISDOM… I KNEW IT WAS VALUABLE… I KNEW IT WOULD BE SUPER VALUABLE TO OTHER PEOPLE TO HELP THEM REACH HAPPINESS/INNER PEACE/SUCCESS IN THEIR LIVES IF I START TO TEACH THIS… AND I KNEW IT WOULD MAKE ME A LOT OF MONEY AND MADE ME SUCCESSFUL/HAPPY TOO

In essence, lessons in business are lessons in life (emotions), because all businesses need people. And when you grow your business you will start to learn more and more about yourself and everyone else connected to your business. The business is just a format we use to share emotions by interacting with other people. To point business growth in your preferred direction, you need to learn which emotional needs you need to target.

All these lessons/content will be WORTHLESS if I couldn’t generate the exact emotion that I had in my revelation/that I want to create in you.

There are hidden gems on YouTube where you can get valuable business lessons in a matter of hours. Graeme Newell is one such channel. Gareme is a… However, I would say this much that although Graeme talks about different emotional appeals that advertisers use, he doesn’t really talk about WHY a certain appeal was decided to be used over another (answer is needs identified by means of customer obsession).
I will add/have added links to more such gems in other articles as well.

Starting from customer obsession… moving to creator’s passion… and then stitching them up to create the whole picture by learning how they should meet in middle to form a business
You can see how the lessons at the beginning are quite in contrast to the lessons towards the end
That is the conflict in business… why it is a weird/odd/unnatural thing

The Customer Is King, but It’s Not What You Think

Worshipping the customers like gods in the sake of customer obsession… is misleading
Mocking La Singore backfired?
Maybe all you CAN do is put out your passion and hope the stupid customers love it?
You can be aware of the customers’ perceptions and still not feel guilty for them not liking your content
Stop convinving myself the customers’ appeal/liking are gifts/acheivements that you can feel guilty about if not achieved… or vice versa
Launching many failed businesses is OKAY… nothing to worry about

The customer is the judge… rather than the king. He can be wrong, but he will always decide what goes (his right will be the ultimate right)

In that reddit entrepreneur thread.. treating customers like you like to be treated… it’s bad

Without following the customers likings, introduce something new and interest them they say (on reddit prolly)… the fault in this

When you have this knowledge at the core, you can easily approach/understand/adapt all the other big theories in business with ease/without conflict/without confusion/without headache. I want to ask you to REVISIT every single business theory you have been taught (except ones purely related to finance) and see how the logic behind them can be understood by using customer obsession/DOMINANCE OF THE CUSTOMER’S EMOTIONS.
You can listen to Gary V, Kiyosaki or any other MOTIVATIONAL SPEAKER, read about the Law of attraction or Rich Dad and Poor Dad or even scammy fake gurus without the fear of accidentally getting brainwashed to join a cult or submit/give out your credit card information/social security number.
The main function of those motivational speakers is to amp you up… make you feel like you got to know something new. But does that mean there’s nothing of value to take from them? No. You just have to be really clever to filter it out, and understand them in a real sense.

So what should you do? THIS or THAT? What you should actually do is stop trying to find patterns in other businesses. Because there is no grand theory that fits all successful businesses (except that they all satisfy their customer’s needs in some way). There is no particular TYPE of business that you can start with guaranteed success. The truth of the matter is, every business in unique in its own right. The biggest factor is how well the offerings of the business satisfy the emotional needs of its potential customers. And as you already know, those emotional needs vary from time, region, age, sex, profession, beleifs etc.

Why Fake Gurus Are a Thing

I called Cardone a fake guru outright because I don’t want to give the wrong impression that I promote him.

Grant Cardone… Don’t listen to a millionaire/Don’t take advice from a millionaire… then the next video is How I became a millonaire
This lesson is not about how Mr. Cardone is a lying condescending fake guru who scams people out of money/not an attack against Mr. Cardone (who I strongly advise against following), but a look into why so many people haven’t seen (and therefore are not talking about) how Grant is contradicting himself.. daylight robbery/trickery in front of their eyes… because although the titles of the videos directly contradict with each other, the perceived emotions (as intended by Grant) are directly in align… so they can

Use this method to earn this much in a day YouTube videos
Why don’t they do it themselves?
People who watch it.. so many of them? are they all idiots?
People can be blind to a whole dimension
That TED talk where those two guys change shirts/coats without the audience noticing
Lois from Malcolm in the Middle not seeing that car coming and blaming the cop… bad example?
People who are scared/injured not noticing a lot of things in the heat of the moment
Some mental experiments are probably available which prove this (that people don’t observe things right in front of their faces)
You can’t find something but then mom comes in and finds it
You can’t do something/focus on something but then you sleep on it it’s eazy peazy the next morning

SOOO many SECRETS to success/becoming a successful entrepreneur that you can’t even cover them all… but if you leave even one out, you’re taking a risk?
It’s like the Key & Peele skit marbles where when you think that’s it… there’re more marbles to come. It never ends.
No, now you don’t have to run around trying to cover it all… no need to watch ALL the motivational videos on YouTube

Whenever you’re getting business advice, remember that content/person, as the main function of it, is trying to make themselves attractive/selling themselves to you (including this article).
Explain with Guru examples

Guilt & Truth

Cx obsession is only one half of the wisdom you are going to need.

Anything can be seen as anything (eg. Sadhguru running an ecommerce website) but what is true to YOU is the reality YOU form

PATTERNS/CONCLUSIONS/ABSOLUTE TRUTHS (THINGS THAT WERE SUPPOSED TO BE LIKE THIS) WILL MISLEAD YOU

GUILT YOURSELF OUT OF GUILT

INVALIDATE YOUR FAKE INVALIDITY/FAKE VALIDITY OF DEMONS

YOU WILL STRUGGLE TO MAKE YOURSELF FEEL INVALID

YOU WILL FEEL TOO GUILTY TO MAKE YOURSELF INVALID (Aww, you think you don’t matter/you’re invalid?)

ALWAYS LOOK BACK ON (BE AWARE OF/KEEP IN CHECK/PAY ATTENTION TO/REFLECT ON) YOUR/AUDIENCE’S FEELINGS/EMOTIONS THAT ARE BORN FROM PATTERNS WHICH ARE BORN FROM FEAR

Pay attention to your thoughts and feelings

THIS KNOWLEDGE WILL OPEN YOUR EYES TO YOUR WHOLE LIFE!!!
Think back about your life’s decisions

Stay safe, keep learning, and testing your knowledge, always.

No idea is stupid
Don’t feel your (business) ideas/FEELINGS/EMOTIONS are invalid… but some will fail for sure
Think about how great you felt when you first thought of it… but now that it flopped… you go what the hell was I thinking? you were thinking right!!
You just need to find out which one of your ideas will succeed

Why do you start to believe something is right but then you feel like an idiot for believing it when you are presented with contradicting arguments that seem like the TRUTH?
Were you stupid? Tricked into believing a false logic?
No, it’s emotions! You were seeing different patterns. Take away parts of the pattern (change context) part by part and you will start to see a different pattern/the content in bare bones/the emotion or guilt that made you believe it. (eg. Take something Sadhguru said, and put it in an im14andthisisdeep meme)
Now, if the logic/content was an absolute truth, it must make sense/feel truthful in all contexts (no matter who said it, where they said it, how they said it, with or without music)

You can reach greatness when you take apart other similar greatnesses
How to do it… jump to the POV of trying to establish that greatness (meditate if you find it hard to focus)
Then you will start to see all the fallacies/irrationalities/flaws/chinks in armour/insecurities/vulnerabilities and

When your mind is running around thinking what if I hadn’t quit that, what if I ditched that and switched to this etc without the proper knowledge about your non-guilt/passion, you’re bound to end up depressed

As the woman who quit black eyed peas says, find your happy

How self relfection is your best ally. AND TESTING! because customer emotional needs are so complex, you can’t exactly pin point opportunities in the beginning. However, you can make sure you don’t make stupid mistakes – you can point yourself in the right direction (illustration of finding the right path to treasure… with some paths long but eventually leading to some treasure, some short and direct to the treasure, some just dead-ends).

Business Does Not Exist

Stop thinking this is a game of money
It’s a game of satisfying people (no, I’m not talking about being good/ethical/holy or that crap)
It’s a game of self reflection
It’s a game of facing your demons… destroying them
It’s a game of shifting your mind/teleporting to different realities

“Business” does not exist. Business is people.
Business is emotions… insecurity… contempt
Business is you trying to be happy
Business is putting out what YOU like and hoping others will like it
Business is convincing other people to give you their money
Business is finding that place of no-guilt/no-stress
Business is doing what pleases you and hoping what you do pleases/gives value to other people… which convinces them to pay you

Business is all about listening to your feelings

SUCCESS doesn’t feel like the smell of money, the touch of plush leather, taste of expensive beef or the look of bling (sure you might feel them along the way, and you should)… success is that particular headspace (your passion) where you can feel guilt free happiness/joy/passion/absolute comfort… that’s your PLAYGROUND, where you can dance/perform/play to your heart’s content without feeling under pressure. And everyone’s playground is different. We all have unique experiences thru life.

ALL you have is your confidence (absence of guilt) to make you feel happy/keep you motivated (in your desired direction)

Business Lessons From Your Blunder Years

Taste/world view/reality changes over time
Which is why you cringe when you see your past hairstyles/fashion choices in old photos or videos
Also why Jeff Bezos says every day is day one… you have to evolve with the ever changing perceptions of the audience… but being a huge company with strong

trust/dependence/connection/emotions helps… makes you immune/resistant somewhat
You can’t never cross/see the same river twice
Let’s be honest, you don’t call the river a different name… so it IS the same river… but that saying is also technically correct… because it has changed
Subtleties matter
Similarly, the perceptions/realities/patterns your customers see when they look/hear/touch/smell/experience your products are different. They are different for each person… and also different for each circumstance for the same person. But there are things in common (like how the river is still the same, basically, somewhat)… you have to identify those.

When you go back to your old YouTube comments, and they make no sense/make you cringe, that’s because the emotional factor that was present back then is missing now… you’re not seeing the same patterns

Imagine the POV of a company trying to pitch their product to you… now think about how complexly/illogically/irrationally your needs and wants desires change over time and context.

The Feeling You Cannot Not Have

Does I can’t believe it’s grandpa from r/TIHI change the way you look at that margarine brand? CONTEXT MATTERS!! And remember, brand is a feeling that you cannot not have about something.

I could be typing this from my office during my break or a mud hut in Indonesia, and you won’t know the difference. But if I do tell you that I’m doing either one of those, and attach a photo of myself typing away on my laptop in either one of those settings, it will add to the package I’m offering and change the perspective of the content you’re reading at least slightly. It’s something you can’t unsee.

When many people recognize common patterns from the same information, it becomes a brand