Business Lessons From Marty Neumeier

Marty Neumeier is the author of The Brand Gap and has helped companies like Apple, Netscape, HP, Adobe, and Google build their brands since 1984. The first thing you see when you visit his website ( is “Your brand isn’t what /you/ say it is. It’s what /they/ say it is”. And it makes sense to use this as the tagline/slogan for his website, because it encompasses the foundation/core on which he has built all of his work.
Marty says he said to the Silicon Valley people, I only do tech. “Insert his dialog about how he made the tech companies feel validated”. Without exactly knowing it, he fulfilled an emotional need of the heads of those companies… paint the picture about how they were just setting up shop and feeling insecure about themselves. Will it work with them now? Absolutely not. With others? Possibly, yeah.
Marty talks about how it was the revelation of cusomter obsession/looking at it from the customer’s side that transformed his career and catapulted him into career success.

Your logo is not your brand… but if you have been reading up on branding this is the first thing you’d learn… so this is pretty much common knowledge now.

That reddit post about Marty’s 5 steps to branding… you’re forgetting about the function of your content and the mindset/needs of your audience.

Show an example of a B&W image (maybe an old photo) getting lots of engagement (maybe due to its retro/classic/historical value). Okay so that would still mean you are being different/unique to gain attention… how about this, a person is looking for a good example of a generic ad… then your ad will stand out all the ads that are trying to be unique (a bit unclear?)… but is that what you wanted for the ad to be? Okay, so it is obvious that you should try to grab the attention of the audience some way or the other (which makes it necessary for you to be unique automatically)… but it depends so much on the mindset of the audience and the context… and trying to achieve it by focusing your energy/only looking at the colors of the ad is a terrible way to go about it.
Emo page ekak run karana ewunta budu saranayi.

And remember, when you’re using a colorful ad, you could also be damaging your brand image as well (if it doesn’t align with your brand identity).

Of course you can use this as general rule of thumb because chances are colorful images will still give you more results in general… but there is a theory/perspective that you can use to approach this better, without having to doubt yourself and worry about if your ad lies in those exceptions of the colorful rule or not.