Category Archives: Customer Is King

There is a theory called Aristotle’s Rhetoric. It means Aristotle’s model for explaining humans’ persuasion. When I was trying to figure out what motivates people to do what they do, hoping to gain business success through it, I was quite captivated by this theory. This was mainly because of how popular it was. Added toContinue reading “Business Lessons From Aristotle’s Lies”

This lesson is about my quest for finding the grand customer service philosophy that fits all businesses; what is the best approach to customer service? An older professor at my university, who is from the UK, was briefly talking to us about the importance of good customer service as it came up while talking aboutContinue reading “Walking Out of an Audi Dealership”

You might think getting mugged cannot be explained by standard business theories because that does not sound like a typical business transaction. But mugging is a business in the sense that customers pay money (and other belongings) for something of value in return. The value you pay for when you’re getting mugged is the benefitContinue reading “Business Lessons From Muggers”

People wouldn’t have said they want extra chunky sauce = Henry Ford’s quote about how people would have asked for a faster horse Also, in Howard Moskovitz’s experiment, it only proved that some people say they like extra chunky spaghetti sauce when they are quizzed about it by an old guy with a lab coat,Continue reading “Spaghetti Sauce”

Imagine you wanted to make your chalk so appealing… build a brand that appeals to the users so much that professors will start hoarding it like meth and start dealing it in secret… that it will become a cult classic. One that makes a professor (of Mathematics!) say that he is convinced they are madeContinue reading “Magic Chalk From Japan”

Elevator chime: screech13 million people: Ah yes entertainment/InterestingContext and format matters!Comment: Old YouTube was Gold Youtube? Not really, old feels gold only NOW!Comment: You know a YouTube video is gold when:– Duration is really short– Old af– Has millions of views– Pops up in recommendations for no reason– No clickbait– Title has zero context– HaveContinue reading “World’s Most Pathetic Elevator Chime”

How sandwiches “taste” different by how they’re cut.

Worshipping the customers like gods in the sake of customer obsession… is misleading The customer is the judge… rather than the king. He can be wrong, but he will always decide what goes (his right will be the ultimate right) In that reddit entrepreneur thread.. treating customers like you like to be treated… it’s badContinue reading “The Customer Is King, but It’s Not What You Think”

Taste/world view/reality changes over timeWhich is why you cringe when you see your past hairstyles/fashion choices in old photos or videosAlso why Jeff Bezos says every day is day one… you have to evolve with the ever changing perceptions of the audience… but being a huge company with an extremely well established audience perception (brand/trust/dependence/connection/emotions)Continue reading “Business Lessons From Your Blunder Years”

Does I can’t believe it’s grandpa from r/TIHI change the way you look at that margarine brand? CONTEXT MATTERS!! And remember, brand is a feeling that you cannot not have about something. I could be typing this from my office during my break or a mud hut in Indonesia, and you won’t know the difference.Continue reading “The Feeling You Cannot Not Have”