Never Meet Your Heroes

Rolls Royce CEO probably watches TLC, rides dirt bikes, drinks Monster Energy, loves ricers… that’s his passion/non-guilt… looking at the customers’ perceptions (thru obsession) and selecting only the

ones in align with them (in formats/channels in align with those perceptions) is a SEPERATE SECONDAY PROCESS.
Chances are, you can’t only generate content that is in align with audience perceptions/expectations… but if that IS the case, then marvellous