The Feeling You Cannot Not Have

Does I can’t believe it’s grandpa from r/TIHI change the way you look at that margarine brand? CONTEXT MATTERS!! And remember, brand is a feeling that you cannot not have about something.

I could be typing this from my office during my break or a mud hut in Indonesia, and you won’t know the difference. But if I do tell you that I’m doing either one of those, and attach a photo of myself typing away on my laptop in either one of those settings, it will add to the package I’m offering and change the perspective of the content you’re reading at least slightly. It’s something you can’t unsee.

When many people recognize common patterns from the same information, it becomes a brand