A marketing stunt… did it work or did it fall flat as a cheap obvious trick?
The answers are in the audience response
What did Tesla want? preorders? global awareness? an edgy (no pun intended) impression to their brand?
Their shatter proof window demo failed… why didn’t it get so much attention? it would have destroyed a car company that already had a long list of failures. People’s opinion was prototypes fail… which is true… but in a different context people would have ditched that logic and destroyed the company