Walking Out of an Audi Dealership

How much attention and assistance should the employees of a business place give to the customers who walk in? As much as possible, right? Well, that is what I used to think too.

Here’s why.

An older professor at my university once told me a story about when she and her husband visited an Audi dealership to purchase a car. They had always been Volkswagen users and were looking to upgrade. But when they went inside, the salespeople, in their posh suits, were ignoring this old couple. They were too busy talking to other customers who were already there. After waiting for some time and looking around the cars, and seeing that nobody was going to assist them, they left. They stormed out, went to the Volkswagen dealership across the street, and placed an order for the newer version of the same model they were already using!